A customized version of Avory is being used at thousands of establishments offering Pilsner Urquell beer. This new signage unifies the appearance of their partner pubs and restaurants.
About Avory for Pilsner Urquell
The ambitious unification of all restaurant and pub façades partnering with any of the breweries from the Pilsner Urquell (Asahi Beer) group was designed and typographically specified by Veronika Rút Fullerová and Lumír Kajnar. Following their lead, we have provided a customized version of Avory in order to make it work with a diverse range of pub names. Also included are a few additional wayfinding pictograms.
The straightforward design of Avory lends itself easily to different visual contexts without overwhelming the message, yet it maintains a slight whimsy in its voice to reinforce the Pilsner Urquell brand. On the practical level, Avory’s narrow proportions support longer pub names comfortably on signage.
The typeface, designed by Sláva Jevčinová, was an ideal stylistic fit for this project. It is inspired by the lettering work of Jaroslav Benda, a prolific painter, graphic artist, and a designer most known for his art-deco period between the World Wars – the golden era of Czechoslovak pubs in the young Czechoslovak Republic.
Supported scripts and languages
Cyrillic
16 languages- Abaza
- Belarusian
- Bulgarian
- Crimean Tatar
- Erzya
- Karachay-Balkar
- Kumyk
- Macedonian
- Moksha
- Montenegrin
- Nogai
- Pontic Greek
- Russian
- Rusyn
- Serbian
- Ukrainian
Greek
2 languages- Modern Greek
- Pontic Greek
Latin
306 languages- Acheron
- Achinese
- Acholi
- Afar
- Afrikaans
- Ahtna
- Alekano
- Aleut
- Amahuaca
- Amarakaeri
- Amis
- Anaang
- Andaandi, Dongolawi
- Anuta
- Ao Naga
- Aragonese
- Arbëreshë Albanian
- Arvanitika Albanian
- Asháninka
- Ashéninka Perené
- Asu (Tanzania)
- Atayal
- Balinese
- Bari
- Basque
- Batak Dairi
- Batak Karo
- Batak Mandailing
- Batak Simalungun
- Batak Toba
- Bemba (Zambia)
- Bena (Tanzania)
- Bikol
- Bislama
- Borana-Arsi-Guji Oromo
- Bosnian
- Breton
- Buginese
- Candoshi-Shapra
- Caquinte
- Caribbean Hindustani
- Cashibo-Cacataibo
- Catalan
- Cebuano
- Central Aymara
- Central Kurdish
- Chamorro
- Chavacano
- Chiga
- Chiltepec Chinantec
- Chokwe
- Chuukese
- Cimbrian
- Cofán
- Congo Swahili
- Cook Islands Māori
- Cornish
- Corsican
- Creek
- Crimean Tatar
- Croatian
- Czech
- Danish
- Dehu
- Dutch
- Eastern Arrernte
- Eastern Oromo
- Embu
- English
- Ese Ejja
- Faroese
- Fijian
- Filipino
- Finnish
- French
- Friulian
- Gagauz
- Galician
- Ganda
- Garifuna
- Ga’anda
- German
- Gheg Albanian
- Gilbertese
- Gooniyandi
- Gourmanchéma
- Guadeloupean Creole French
- Gusii
- Haitian
- Hani
- Hiligaynon
- Ho-Chunk
- Hopi
- Huastec
- Hungarian
- Icelandic
- Iloko
- Inari Sami
- Indonesian
- Irish
- Istro Romanian
- Italian
- Ixcatlán Mazatec
- Jamaican Creole English
- Japanese
- Javanese
- Jola-Fonyi
- K'iche'
- Kabuverdianu
- Kala Lagaw Ya
- Kalaallisut
- Kalenjin
- Kamba (Kenya)
- Kaonde
- Kaqchikel
- Karelian
- Kashubian
- Kekchí
- Kenzi, Mattokki
- Khasi
- Kikuyu
- Kimbundu
- Kinyarwanda
- Kituba (DRC)
- Kongo
- Konzo
- Kuanyama
- Kven Finnish
- Kölsch
- Ladin
- Ladino
- Latgalian
- Ligurian
- Lithuanian
- Lombard
- Low German
- Lower Sorbian
- Lozi
- Luba-Lulua
- Lule Sami
- Luo (Kenya and Tanzania)
- Luxembourgish
- Macedo-Romanian
- Makhuwa
- Makhuwa-Meetto
- Makonde
- Makwe
- Malagasy
- Malaysian
- Maltese
- Mandinka
- Mandjak
- Mankanya
- Manx
- Maore Comorian
- Maori
- Mapudungun
- Marshallese
- Matsés
- Mauritian Creole
- Meriam Mir
- Meru
- Minangkabau
- Mirandese
- Mohawk
- Montenegrin
- Munsee
- Murrinh-Patha
- Muslim Tat
- Mwani
- Mískito
- Naga Pidgin
- Ndonga
- Neapolitan
- Ngazidja Comorian
- Niuean
- Nobiin
- Nomatsiguenga
- North Azerbaijani
- North Ndebele
- Northern Kurdish
- Northern Qiandong Miao
- Northern Sami
- Northern Uzbek
- Norwegian
- Nyanja
- Nyankole
- Occitan
- Ojitlán Chinantec
- Orma
- Oroqen
- Otuho
- Palauan
- Paluan
- Pampanga
- Papantla Totonac
- Papiamento
- Pedi
- Picard
- Pichis Ashéninka
- Piemontese
- Pijin
- Pintupi-Luritja
- Pipil
- Pite Sami
- Pohnpeian
- Polish
- Pontic Greek
- Portuguese
- Potawatomi
- Purepecha
- Quechua
- Romanian
- Romansh
- Rotokas
- Rundi
- Rwa
- Samburu
- Samoan
- Sango
- Sangu (Tanzania)
- Saramaccan
- Sardinian
- Scottish Gaelic
- Sena
- Serbian
- Seri
- Seselwa Creole French
- Shambala
- Shawnee
- Shipibo-Conibo
- Shona
- Sicilian
- Silesian
- Slovak
- Slovenian
- Soga
- Somali
- Soninke
- South Azerbaijani
- South Ndebele
- Southern Aymara
- Southern Qiandong Miao
- Southern Sami
- Southern Sotho
- Spanish
- Sranan Tongo
- Standard Estonian
- Standard Latvian
- Standard Malay
- Sundanese
- Swahili
- Swati
- Swedish
- Swiss German
- Tagalog
- Tahitian
- Taita
- Talysh
- Tedim Chin
- Tetum
- Tetun Dili
- Tiv
- Tok Pisin
- Tokelau
- Tonga (Tonga Islands)
- Tonga (Zambia)
- Tosk Albanian
- Tsakhur
- Tsonga
- Tswana
- Tumbuka
- Turkish
- Turkmen
- Tzeltal
- Tzotzil
- Uab Meto
- Ume Sami
- Upper Guinea Crioulo
- Upper Sorbian
- Venetian
- Veps
- Võro
- Walloon
- Walser
- Wangaaybuwan-Ngiyambaa
- Waray (Philippines)
- Warlpiri
- Wayuu
- Welsh
- West Central Oromo
- Western Abnaki
- Western Frisian
- Wik-Mungkan
- Wiradjuri
- Wolof
- Xhosa
- Yanesha'
- Yao
- Yapese
- Yindjibarndi
- Yucateco
- Zapotec
- Zulu
- Zuni
- Záparo
Credits
Leads
Sláva Jevčinová
Design
Sláva Jevčinová is a type and graphic designer from Slovakia. She holds an MA in type design from the Type and Media programme at The Royal Academy of Art in The Hague as well as an MA in graphic design from J. E. Purkyně University in Czech Republic. After an internship at Mota Italic in Berlin she specialised in TrueType hinting at Fontwerk. She has been working independently since 2013 and regularly collaborates with Rosetta as hinting specialist and type designer.
Assistance
David Březina
Font engineering