Arek is Rosetta’s award-winning collection of Armenian and Latin families. Its design draws on extensive research in traditional manuscripts, exploring and emphasising the distinctive, calligraphic roots of Armenian. The pioneering cursive style broke new ground in Armenian typography for the digital age, offering an original secondary companion for the upright to widen the typographic repertoire. Originally conceived for school books with young readers in mind, Arek offers a lively sensory experience on the page, with angular details breathing dynamism into the comfortable constructions desired for continuous reading.
The styling of details such as serifs and terminals is shared with Arek Latin. This visual harmony is enhanced by common vertical proportions, and the modest x-height in the Latin is sensitively engineered to work alongside the Armenian.
Arek equips the typographer with eight styles addressing a wide range of editorial and other challenging typesetting environments. The family also provides expert features such as ligatures, lining and ranging figures, and contextual alternates.