Aisha Arabic is a fun, funky typeface that walks the line between text and display typography, with a fluid and carefree style that echoes the unique type and lettering traditions of North African Arabic.
Aisha originated from Titus Nemeth’s research into the Maghribi style of the Arabic script. Its regular weight is based on antiquarian foundry type Nemeth discovered in a 19th century book, reinterpreted for contemporary usage and technology. He extended the family to four weights, and developed a Latin face to accompany the Arabic.
Aisha’s generous curves and joyful variations are inspired by the expressiveness of regional Algerian and Moroccan lettering. Its smart features provide a variety of contextual alternates, discretionary ligatures, and stylistic sets ready to accommodate Arabic, Berber, and the multilingual typesetting common across the Maghreb. Aisha may be a historically informed typeface but — just like the Maghreb itself — it blends influences from a host of origins into its own unique, contemporary identity.