Typographic matchmaking at TypeCon
Veronika Burian and José Scaglione will present their newest lecture “Typographic matchmaking” at TypeCon 2011.
The renowned conference is organized by the Society of Typographic Aficionados, this year at the Sonesta Hotel in New Orleans, USA.
About “Typographic Matchmaking”
When starting a new project, one of the many tasks a designer encounters, is the selection of typefaces. Recognising the combined effect of typefaces is crucial. In this context, some of the important questions are: what typographic style transmits the message best, what typefaces work well together for the particular task, what character-set and how many weights are needed, and finally, what functions are the typefaces expected to perform.
This presentation deals with such fundamental issues and offers guidance on how to approach the delicate matter of love and hate relationships that often exist between typefaces. The discussion is illustrated with examples of “typographic couples”, both good and bad.
Date: June 2011